Guests will get a glimpse into John Wick's lavish underworld with immersive pop-up experiences, culinary innovations, and special events with the global theatrical release on March 24
(Sacramento, Calif. - March 16, 2023) -- Hard Rock International announced a promotional partnership with Lionsgate
, the movie and television studio behind the legendary hitman thriller franchise, John Wick, to celebrate the fourth installment in the series: John Wick: Chapter 4. Now through April 30, Hard Rock Hotel & Casino Sacramento at Fire Mountain will provide once-in-a-lifetime experiences for fans of the franchise.
To celebrate, Hard Rock International and Lionsgate are bringing elements of John Wick's world to life to give fans from all over the opportunity to "Live like Wick." Some of these elements include a chance to win a custom-tailored suit from John Wick's Oscar-nominated costume designer (Best Costume Design, The Danish Girl, 2015), premiere ticket giveaways, red carpet VIP events, and elevated culinary experiences fit for The High Table. Franchise fans are now able to get in on the action like never before.
"Hard Rock is incredibly excited to partner with Lionsgate on this highly anticipated film release as we continuously strive to elevate the entertainment offerings that are core to our brand's DNA," said Keith Sheldon, President of Hard Rock Entertainment for Hard Rock International. "Given the amazing crossover audiences, we look forward to presenting immersive events, limited time only menu and retail options, and money-can't-buy experiences at our properties for the benefit of John Wick fans and Hard Rock guests, alike."
John Wick: Chapter 4 will be released in theaters nationwide on March 24.
No Business Allowed: Culinary & Cocktail Experiences
Available March 15 through April 30, Hard Rock Cafe Sacramento will have limited-time offers spanning across food and beverage, such as a Wagyu-Yaga Burger and two inner Baba inspired bourbon-infused cocktails: "Vengeance on The Rocks" and the "No Business-Espresso Martini." These offerings will be available at all Hard Rock Cafe locations in North America and select Hard Rock Cafes in Europe from March 15 - April 30. Hard Rock Hotel & Casino Sacramento will also offer additional experiences. The Rock Shop will feature a collection of apparel merchandise inspired by the John Wick movie series. The Wine Spectator award winning Council Oak Steaks and Seafood restaurant will be serving a 3-course $65 John Wick dining experience including tableside entrée service and the one-of-a-kind "Frustrated Mess of Delicious Revenge" dessert beginning on March 22.
About Hard Rock
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power's North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock's recognition by Forbes in the 2023 list of America's Best Large Employers for the seventh year in a row, stands amongst other accolades by Forbes such as ranking amongst World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit hardrock.com
Hard Rock's recognition by Forbes in the 2023 list of America's Best Large Employers for the seventh year in a row, stands amongst other accolades by Forbes such as ranking amongst World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry.
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by an 18,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.