(Wheatland, CA --April 7, 2022) -- Hard Rock Hotel & Casino Sacramento at Fire Mountain today will

join an international fundraising effort through the Hard Rock Café to support Ukraine through World 

Central Kitchen (WCK). Hard Rock Cafe guests can add a contribution to this effort during the 

payment process where they can “round up” their transaction to include a contribution. The promotion 

will be ongoing, no end date has been announced for the program. Hard Rock Café at the Hard Rock Hotel & Casino Sacramento at Fire Mountain is located at 3317 Forty Mile Rd, Wheatland, CA 95692.

World Central Kitchen (WCK) is first to the frontlines, providing meals in response to humanitarian, 

climate, and community crises. When disaster strikes, WCK’s Chef Relief Team mobilizes to the 

frontlines with the urgency of now to start cooking and provide meals to people in need. Deploying its

model of quick action, leveraging local resources, and adapting in real time, it is able to respond to 

multiple disasters at once —often on opposite ends of the world. By partnering with organizations on 

the ground and activating a network of food trucks or emergency kitchens, WCK provides freshly made, 

nutritious meals to survivors of disasters quickly and effectively. Good food provides not

only nourishment, but also comfort and hope, especially in times of crisis. Direct donations can also be 

made here.

“We honor Hard Rock’s mottos, ‘Love All, Serve All’ and ‘Take Time to be Kind’, and this effort is another effective way to support our international mission, from right here in Northern California. Sacramento is also home to a robust Ukrainian community, so it was important to us to join this effort both locally and internationally,” explained Mark Birtha, President of Hard Rock Hotel & Casino Sacramento at Fire Mountain.                 

About Hard Rock Hotel & Casino Sacramento at Fire Mountain

Hard Rock Hotel & Casino Sacramento at Fire Mountain features the latest in live music and entertainment, hospitality, world-class gaming, and exceptional cuisine. The property is Hard Rock’s first Vegas-style casino in California and offers a hotel with multiple suite options, a large gaming facility with 1,600 slot machines and 60 table games, along with an outdoor pool and deck area, large meeting space and five unparalleled restaurants. The property recently opened ROCKTANE GAS + SMOKE, a new Hard Rock branded state-of-the-art gas service station and drive through smoke shop, the first on the West Coast. The property includes signature brand amenities like the Sound of Your Stay® in-room music program, a Rock Shop® and a Body Rock® fitness center. Additionally, the project marks a historic partnership between two Native American Tribes – The Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento at Fire Mountain property, the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is a sovereign Native American Nation offering diverse tribal government services and programs that improve the quality of life for its some 1,000 tribal citizens and surrounding communities in Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain visit casino.hardrock.com/sacramento. For more information about Hard Rock Hotel & Casino Sacramento at Fire Mountain, visit hardrockhotelsacramento.com. 

About Hard Rock®:

With venues in 76 countries spanning 256 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

About World Central Kitchen

Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) is first to the frontlines, providing meals in response to humanitarian, climate, and community crises while working to build resilient food systems with locally led solutions. WCK has served more than 60 million fresh meals to people impacted by natural disasters and other crises around the world. They are currently on the ground in several locations in Europe, feeding Ukrainian refugees. 

About WCK's Disaster Relief Work 

World Central Kitchen (WCK) is first to the frontlines, providing meals in response to humanitarian, climate, and community crises. When disaster strikes, WCK’s Chef Relief Team mobilizes to the frontlines with the urgency of now to start cooking and provide meals to people in need. Deploying our model of quick action, leveraging local resources, and adapting in real time, we are able to respond to multiple disasters at once —often on opposite ends of the world. By partnering with organizations on the ground and activating a network of food trucks or emergency kitchens, WCK provides freshly made, nutritious meals to survivors of disasters quickly and effectively. We know that good food provides not only nourishment, but also comfort and hope, especially in times of crisis